Lucky number 13. You'll find it on every Throne watch as a symbol of upheaval, breaking new ground and the desire of Travis, Joe and Zack to make their own luck. Starting off with making leather bands for vintage watches, the desire to create their own watch soon followed. They now create a full line of watches that are simple, utilitarian and beautifully minimal, but still carry that sense and heartbeat of the alternative subculture that shaped their upbringing.