When you think of Modern American brands that have reshaped the denim landscape, one name is always at the top of that list: Tellason. Tony Patella and Pete Searson are longtime friends who launched a company with one pair of jeans - the John Graham Mellor - and the principle that goods should be durable, well-made and justified. They've never wavered from that principle and to this day every single pair of jeans is still made in the heart of the blue jean culture, San Francisco, California.