One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by Mikiharu Tsujita. A co-founder of the Evisu denim brand, he began a new project to recreate the look and feel of his favorite American-made Levi’s of the 1940’s and 50’s. Full Count achieved this by being the first to utilize Zimbabwean cotton, which is hand-picked - leading to less damage - and has long, strong fibers, giving the fabric incredible softness. For three decades, Full Count has made their name creating denim and heritage clothes that, while workwear-inspired, are meant for casual, everyday, and all-day wear, with comfort that is second to none.